Aroma Bakery and Market Looking Good
24 August 2009 9:56 PM | By Prince Of Petworth in Neighborhoods - U Street, Restaurants, Restaurants - U Street
I mentioned back in July that Aroma Bakery and Market was going to open at 1320 U Street, NW. Well I checked it out this weekend and it looks great. Though it feels more like a deli than a bakery.
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25 August 2009 7:32 AM | u street girl Said:
Yeah, I wrote about my thoughts yesterday in the blog. I really like Steve (he owns U Wine and Beer across the street) and I’m glad to see him opening a business to serve the community better than the Dollar Store did, that’s prime real estate. And the sandwiches were good!
25 August 2009 7:47 AM | poo poo Said:
is it just me, or is there a LOT of empty space in that store?!
25 August 2009 8:44 AM | Kalorini Said:
What’s their deli like?
25 August 2009 9:18 AM | Johnson Said:
Richard Aroma’s latest venture looks promising. I can’t wait to check it out. I used to hang out regularly at his bar up in Cleveland Park.
25 August 2009 9:54 AM | Naomi Said:
Is it a bakery or a deli? I didn’t see any pics of baked goods.
25 August 2009 12:33 PM | Chris Said:
I stopped in here on Sunday and got the scoop. They are waiting to stock up most of their items (particularly baked goods) until the fall. I guess they are waiting out the slow summer doldrums by keeping inventory down. Seems strange on the timing – why open the store at all then? But I’m very glad they will be stocking up, and having some basic deli options nearby is a great thing.
25 August 2009 12:39 PM | Anonymous Said:
I really wanted to like this place — good sandwich options being very hard to come by — but the sandwich I got was unfortunately not very good. Perhaps things will improve over time. I hope so.
25 August 2009 4:11 PM | tsmyk Said:
Does “waiting to stock up” on baked goods mean that they are not actually doing their baking themselves? Is it going to be a bakery that . . . bakes?
25 August 2009 5:02 PM | mappo Said:
Bakery is definitely a misnomer for this business. It’s pretty much just a small sandwich shop, and yeah it is definitely under-utilizing the space. They could comfortably prepare and sell the half-dozen sandwiches they offer in a space 1/3 as large.
26 August 2009 9:52 AM | Donald Said:
I spoke with Mr. Aroma last night and he assured me that they will indeed be baking themselves. Wouldn’t be much of a bakery without that key element.
26 August 2009 6:14 PM | m.e. Said:
let’s give them a break for being slow to jam the place with stock. smart business in these times. midcity caffe was slow off the starting block, too. passing by Aroma yesterday at supper time, i saw a customer in there waiting happily for a sandwich order. that is, she had a smile on her face.
31 August 2009 12:18 PM | U Said:
I wish they would go over to Taylor Deli or Dupont Market on 18th Steet/Swann, order a few sandwiches, and then just copy it. Went in on Sunday, and was underwhelmed. Maybe when they start baking and ramp up it’ll be better (I hope so, b/c this would be a great addition), but for now its just sort of poorly stocked sandwich case (they didn’t even have hoagie spread (the hot red peppers)). It was okay, but underwhelming.
31 August 2009 1:47 PM | Anonymous Said:
I’m glad they are there, it nice to have a place to buy deli meat. But, they really need to learn how to use the slicer. I ordered pastrami, and they hacked the poor thing in to a square and then sliced me a bunch of perfectly square 4inch by 4 inch slices — the wrong way on the grain….
But, nice people, and if they sold bread, I’d be there all the time (after I gave them a slicer class).