Prince Of Petworth » Aroma Bakery and Market Looking Good

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Aroma Bakery and Market Looking Good

I mentioned back in July that Aroma Bakery and Market was going to open at 1320 U Street, NW. Well I checked it out this weekend and it looks great. Though it feels more like a deli than a bakery.

Category: Restaurants, U Street

By: Prince Of Petworth | 24 August 2009 9:56 PM | 13 Comments

u street girl

Yeah, I wrote about my thoughts yesterday in the blog. I really like Steve (he owns U Wine and Beer across the street) and I’m glad to see him opening a business to serve the community better than the Dollar Store did, that’s prime real estate. And the sandwiches were good!

August 25, 2009 at 7:32 am
poo poo

is it just me, or is there a LOT of empty space in that store?!

August 25, 2009 at 7:47 am
Kalorini

What’s their deli like?

August 25, 2009 at 8:44 am
Johnson

Richard Aroma’s latest venture looks promising. I can’t wait to check it out. I used to hang out regularly at his bar up in Cleveland Park.

August 25, 2009 at 9:18 am
Naomi

Is it a bakery or a deli? I didn’t see any pics of baked goods.

August 25, 2009 at 9:54 am
Chris

I stopped in here on Sunday and got the scoop. They are waiting to stock up most of their items (particularly baked goods) until the fall. I guess they are waiting out the slow summer doldrums by keeping inventory down. Seems strange on the timing – why open the store at all then? But I’m very glad they will be stocking up, and having some basic deli options nearby is a great thing.

August 25, 2009 at 12:33 pm
Anonymous

I really wanted to like this place — good sandwich options being very hard to come by — but the sandwich I got was unfortunately not very good. Perhaps things will improve over time. I hope so.

August 25, 2009 at 12:39 pm
tsmyk

Does “waiting to stock up” on baked goods mean that they are not actually doing their baking themselves? Is it going to be a bakery that . . . bakes?

August 25, 2009 at 4:11 pm
mappo

Bakery is definitely a misnomer for this business. It’s pretty much just a small sandwich shop, and yeah it is definitely under-utilizing the space. They could comfortably prepare and sell the half-dozen sandwiches they offer in a space 1/3 as large.

August 25, 2009 at 5:02 pm
Donald

I spoke with Mr. Aroma last night and he assured me that they will indeed be baking themselves. Wouldn’t be much of a bakery without that key element.

August 26, 2009 at 9:52 am
m.e.

let’s give them a break for being slow to jam the place with stock. smart business in these times. midcity caffe was slow off the starting block, too. passing by Aroma yesterday at supper time, i saw a customer in there waiting happily for a sandwich order. that is, she had a smile on her face.

August 26, 2009 at 6:14 pm
U

I wish they would go over to Taylor Deli or Dupont Market on 18th Steet/Swann, order a few sandwiches, and then just copy it. Went in on Sunday, and was underwhelmed. Maybe when they start baking and ramp up it’ll be better (I hope so, b/c this would be a great addition), but for now its just sort of poorly stocked sandwich case (they didn’t even have hoagie spread (the hot red peppers)). It was okay, but underwhelming.

August 31, 2009 at 12:18 pm
Anonymous

I’m glad they are there, it nice to have a place to buy deli meat. But, they really need to learn how to use the slicer. I ordered pastrami, and they hacked the poor thing in to a square and then sliced me a bunch of perfectly square 4inch by 4 inch slices — the wrong way on the grain….

But, nice people, and if they sold bread, I’d be there all the time (after I gave them a slicer class).

August 31, 2009 at 1:47 pm