Comments on: Aroma Bakery & Market Adds Tons of Delicious Dessert Options

By: Nx

Nx — Tue, 27 Oct 2009 16:25:21 +0000

Part of the problem is the place’s look. It just LOOKS like a low-end sandwich shop. The lighting is cold/sterile; there’s no welcoming decoration (or insufficient products to substitute for decoration); there’s no nothing. It has the visual appeal of a Subway — maybe less, as Subway at least has some interesting wallpaper sometimes. The owners should check out comparable places (e.g., Patisserie Poupon in Georgetown, or any successful coffeeshop/cafe in the District), and the difference will be evident.

By: Nx

Nx — Tue, 27 Oct 2009 16:25:19 +0000

By: 14t

14t — Thu, 15 Oct 2009 16:10:02 +0000

@arnold… i think the owner’s name is steve, no?

By: mappo

mappo — Thu, 15 Oct 2009 15:50:39 +0000

Yeah, they definitely need to step up their bread quality. Especially for a place that calls itself a bakery, the bread they serve their sandwiches on is pretty poor. Not even Subway grade, really.

By: Warderite

Warderite — Wed, 14 Oct 2009 14:21:31 +0000

I love Patisserie Poupon, but it’s painfully expensive. How pricey is Aroma?

By: Anonymous

Anonymous — Wed, 14 Oct 2009 13:28:29 +0000

I want to purchase fresh bread “baked on site” rather than having it be trucked in from another location.

By: Amir

Amir — Wed, 14 Oct 2009 12:35:54 +0000

I like them too, but what’s missing is (a) good bread that’s made on site, and (b) the right kind of atmosphere, which would include the aroma of freshly baked bread but also requires some rethinking of their use of space. Those refrigerators along the walls make the place look cheap and somehow sterile at the same time. The place just seems culturally out of touch with its U St. surroundings. The good news is that it’s early enough to make the necessary changes.

By: Mel

Mel — Wed, 14 Oct 2009 00:06:46 +0000

They’re really nice people and I hate to be negative, but there’s something missing; I’m not sure what, but something’s not right with the store.

By: Arnold Craig

Arnold Craig — Tue, 13 Oct 2009 23:13:18 +0000

Last time I spoke with owner Richard Aroma, he was talking about having ovens installed and baking everything on-premises. Anyone know what happened?

By: Zuckerman

Zuckerman — Tue, 13 Oct 2009 22:39:26 +0000

HA! Nice try Aroma, but I’m not buying in to the hype….once a dollar store always a dollar store.