Special Guest Post: What’s in a Name? By Eric Nuzum
February 22nd, 2010 | By Prince Of Petworth in Eric Nuzum, Guest Post, music | 19 Comments »
Photo by PoPville flickr user annejuliet
The following was written by PoP contributor Eric Nuzum. You can read Eric’s previous contributions here.
Perhaps I’ve just been too busy with diaper-changing duties for the amazing tiny human being that my wife and I welcomed on Christmas Day, but this news somehow got passed me for awhile. In January, concert megaenormopus Live Nation quietly changed the name of their amphitheater in Bristow, Virginia, the venue formerly known as Nissan Pavilion.
I was driving down the road last week when I heard a radio announcement for an upcoming show there and said out loud to myself, “Did they just say what I think they just said?”
They did.
When I got home, looked it up and learned that Nissan Pavilion is now known as (if this is news to you, please brace yourself):
Jiffy Lube Live.
Yes, you read that correctly. Greater Washington’s largest rock concert venue is now known as Jiffy Lube Live.
It’s such a jawdroppingly ridiculous idea that it almost zaps all the joy out of making fun of the name. I mean, there are probably no two words in the English language with less rock-n-roll cred than “jiffy” and “lube.”
And if that weren’t enough, they somehow decided to “jazz things up” a bit by adding “Live” at the end, as if simply naming the place “Jiffy Lube” wouldn’t do (though that might confuse people who want to go to an actual Jiffy Lube). Some consultant wearing a $200 tie thought the addition of “Live” at the end of “Jiffy Lube” would somehow make it more exciting. I mean, you wouldn’t want to end up with some unexciting name like, say, Nissan Pavilion or Verizon Center or anything.
But most shocking of all is that Live Nation made this change just a few weeks before the Justice Department ruled on anti-trust concerns over their merger with Ticketmaster. If word of this had spread before Justice gave the okay, I’m sure this would have scuttled the deal. Even the most ardent free market zealot has to admit there are some cases where The Man can have too much unchecked power–like the power to call a rock venue Jiffy Lube Live. Continues after the jump. Read Full Post
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